Editor's review
This is a software tool that helps audit a website and it suggests possible improvements in its rankings.
This is a web site auditor software. It helps evaluate a website and the tool will suggest improvements based on the measurements done. The improvements suggested are from the point of view of the search engine rankings, of course. This utility gathers data from your site, search engines, social networking sites, directories and then provides a very structured analysis with an overall score from 0 to 100 of your site. A dashboard meter indicates the rating very clearly and graphically for you. The tool then guides you step by step to help solve the problems found by the tool and to improve rankings. As we are all aware, this ranking in the major search engines is the real game. This is what drives free traffic to a site and the volume of it will determine if your site is going to succeed.
The interface is well laid out. Controls are easily accessible. It is easy to use but you need background in optimization and the workings of a website to really understand what needs to be done, this is not a tool for everyone. Webmasters will be able to present detailed reports that are customizable. More than some 50 measurements are made and presented in structured reports. These could be customized too. These reports could be in HTML, PDF or Word format. This is a very good product and if you are looking for a tool like this, this could be it.
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